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Getting started in Advertising

Most of the professionals in the advertising industry agree to the fact that obtaining a degree isn’t a must to get started in the industry, but on the contrary all the classifieds ask for a bachelor’s...

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Characteristics of a Successful Advertisement

Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads...

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How to Create a Successful Advertising Plan

Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends...

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Creativity

About Creativity What is creativity? Creativity is an act of faith and an art of discovery. It is the ability of a person to create something that is new to world based upon an innovation. Example:...

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Impact of Colors in Advertisements

  Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is....

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